In 2020, third generation Floridian, Matt Criswell, the President/Owner of one of Central Florida’s most well-respected commercial roofing companies, WeatherShield Roofing Group, felt he had a calling to serve his community in a parallel way. He was frustrated when he was getting calls from friends and family about other residential roofers not doing what they were contracted or paid to do and making a bad name for other upstanding companies. WeatherShield had been successful in the commercial,
